Comments on: Personal Branding for Skeptics http://chuckwestbrook.com/personal-branding-for-skeptics/ Thanks for reading. Mon, 06 Sep 2010 08:46:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: fogfish http://chuckwestbrook.com/personal-branding-for-skeptics/comment-page-1/#comment-1364 fogfish Sat, 22 Nov 2008 22:43:48 +0000 http://chuckwestbrook.com/?p=380#comment-1364 It's all about credibility. Are you credible? Online nobody knows who you are. It's others that give us that. One cannot lead without followers. You cannot become who you are but you can certainly define it. Online, if you do not create your identity others will. For better or worse. Personal branding, self-promotion call it what you want. Nowadays, if nobody's know your a dog, they won't know otherwise for long. To reiterate Tiffany and the marketing metaphor and transactional basis. Boo. Boo hoo. It’s all about credibility. Are you credible? Online nobody knows who you are. It’s others that give us that. One cannot lead without followers. You cannot become who you are but you can certainly define it. Online, if you do not create your identity others will. For better or worse.

Personal branding, self-promotion call it what you want. Nowadays, if nobody’s know your a dog, they won’t know otherwise for long.

To reiterate Tiffany and the marketing metaphor and transactional basis. Boo. Boo hoo.

]]> By: Tiffany Monhollon http://chuckwestbrook.com/personal-branding-for-skeptics/comment-page-1/#comment-1274 Tiffany Monhollon Tue, 18 Nov 2008 17:26:23 +0000 http://chuckwestbrook.com/?p=380#comment-1274 To me, what hurts the concept of personal branding is its marketing-based metaphor. We think of branding as a shiny image associated with a product - and obviously, the purpose of that brand is to sell that product. That's not so much a completely applicable or desirable concept when it comes to you as a person. You are more than a product, you are complex, about many things, and certainly, and you don't want to be seen as relating on a purely transactional basis. Also, personal branding isnt' just something you do online. There are many analog counterparts, and for most of us whose careers are still mostly taking place in the analog world, that realm is something we can't ignore. To me, what hurts the concept of personal branding is its marketing-based metaphor. We think of branding as a shiny image associated with a product – and obviously, the purpose of that brand is to sell that product.

That’s not so much a completely applicable or desirable concept when it comes to you as a person. You are more than a product, you are complex, about many things, and certainly, and you don’t want to be seen as relating on a purely transactional basis.

Also, personal branding isnt’ just something you do online. There are many analog counterparts, and for most of us whose careers are still mostly taking place in the analog world, that realm is something we can’t ignore.

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