Lexus Commercial Fail: The Car for Spoiled Brats

Dec 06 2008

Have you seen this Lexus commercial? It’s one of those with the giant red bow and the manufactured sentimentality both wrapped around $50k in debt on Christmas morn’.

Usually, they rub me the wrong way, but this one is almost offensive.

I’m pretty sure that getting a pony as a child is some sort of archetype for being a spoiled brat. But ON TOP OF THAT, Lexus decides to throw in a heap of “rub-it-in-her-face” with the little girl next door.

“Remember that girl?!” Lexus asks us. “Now she drives a Lexus. And she didn’t work for this one either. Merry Christmas.”

Anyone else feeling warm and fuzzy?

422Comments2008-12-06+21%3A40%3A16Chuck+Westbrook

Jessica
on 06 Dec 2008 at 5:02 pm

Throw a Lexus under my tree any day and I’ll be happy, but yeah, that commercial totally sucks.

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AccountingElf
on 06 Dec 2008 at 5:05 pm

I would like a lexus myself, if I ever get tired of my Corolla, but that commercial is just dumb… like “If your wife’s parents spoiled her as a child, be sure to keep treating her like a little kid and spoil her too”

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Kevin
on 06 Dec 2008 at 5:21 pm

Chuck…

The ad is truly bizarre. One wonders how a spot like this gets approved. Yikes!

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Rarst
on 06 Dec 2008 at 5:32 pm

I don’t own, drive or care about cars (and not planning to) so I can afford to find this advertisement somewhat funny. Yes it’s mean. Mean works.

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Jean Gogolin
on 06 Dec 2008 at 7:44 pm

Sometimes strangling seems perfectly in order.

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Dawn Rivers Baker
on 06 Dec 2008 at 8:06 pm

Mean only works (in commercials or in fiction) if the audience believes the person on the receiving end deserves it — in other words, poetic justice.

Now, this commercial might have worked if the girl that got the Lexis in the end were the poor little girl from next door — now a brilliant self-employed consultant, who was enjoying her new Lexis while or spoiled brat of a former next door neighbor was lamenting the state of her inherited stock portfolio …

The only thing this commercial does is to convince me that I never want to own a Lexis.

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Johnny Truant
on 06 Dec 2008 at 9:08 pm

Ha ha, someone’s never gotten a Lexus as a gift! NYAH NYAH NYAH NYAH

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microprocessor
on 08 Dec 2008 at 2:34 pm

Pretty standard for the times Chuck…let them put another hose in your pocket and rub it in your neighbor’s face. Who needs a middle class?

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kyle steed
on 08 Dec 2008 at 5:18 pm

well it’s funny that in Japan you never see a Lexus being driven, you only see the original Toyota that was made. So here in America we put a Lexus symbol on a car and raise the price an extra $10k and that makes us feel warm and fuzzy inside.

BULL$HIT! That’s what this commercial is. Another example of America’s lust for material possessions to fill the empty holes inside their hearts.

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I Think I’ve Found My Niche
on 08 Dec 2008 at 9:56 pm

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Lexus Commercial Fail: The Car for Spoiled Brats

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